Privacy Policy

We collect and process personal data about you when you interact with us and our Services, and when you purchase goods and services from us. This includes:

Personal Data You Provide to Us Directly

As we are an application and service that helps improve the wellness of young children (including, but not limited to, behavior, feeding, bathroom, activities, temperament, personality, and the length and quality of their sleep), we must collect some information about them. We will also collect some information about you, the child's parent or guardian since you will be the user of the Products.

Information About You That We Collect From You

When you sign up to use the Services, we may collect personal data such as your name, email address, year and month of birth, your role in the family, gender, your voice recording, password, place of residence, and location information including time zone and language.

Information About Your Child

Information that we may ask for about your child used strictly and confidentially to provide the sleep and behavioral improvement services are:

• Your child's name
• Your child's age and birthdate
• Type of birth
• Your child's gender
• The time zone where your child resides
• Your child's daily activities including but not limited to:
  • Your child's sleep and nap patterns
  • Your child's nutrition habits and schedules
  • How your child is cared for during the day
• Tracking and Scheduling information such as when your child eats meals, and activities, when the child gets ready for bed, and when the child is first put down to sleep
• Temperament
• Other activities (if you choose to track them) such as breastfeeding, diaper changes, vaccines, playtime, pumping, potty, screen time, tummy time, skin-to-skin, and medicine
• Child developmental milestones and behavioral improvement markers
• Information that you voluntarily provide to us about your child

Any and all information about your child will only be used in the context of providing services through the Products and will be held in the strictest confidence.

Personal Data We Collect Automatically

When you access or use the Services, we may automatically collect the following information:

• When you use our Products, we record certain information automatically, for example, your Internet protocol ("IP") address, mobile device ID, time zone setting, mobile device's operating system, browser type, and your activity on our Services.
• We may collect information about how you use our Services, such as the types of content you view or engage with, the features you use, the actions you take, and the time, frequency, and duration of your activities.

To collect this and other information, we may use cookies and other similar technologies. See more in our Cookie Policy.

We use your personal data for the following purposes:

• To provide our Services: We use your data to operate, maintain, and provide the features and functionality of the Services, including to process transactions, manage your account, respond to your inquiries, and fulfill your requests.
• To personalize your experience: We use your data to personalize the content and information that we may send or display to you, including personalized help and instructions, and to otherwise personalize your experience while using the Services.
• To improve our Services: We use data to understand how our Services are being used, track site performance, and make improvements. We may use your data to research and analyze user behavior to improve our Services and content.
• To communicate with you: We use your contact information to send communications, including updates about your account, and information about products, services, promotions, and events. You may opt-out of receiving marketing communications at any time.
• For safety and security: We use data to protect the safety and security of our Services and our users, including to authenticate users, prevent fraud and abuse, respond to legal requests or claims, and conduct audits.
• For research and development: We may use your data for research and development purposes to improve our Services, develop new features, and support our business.
• For legal compliance: We use your data as necessary to comply with applicable laws, regulations, and legal processes.
• To provide AI-powered features: We use the messages, audio, and context you share to power Bubu's AI features, such as the conversational companion, chat guidance, AI bedtime stories, and voice features. To do this, we share certain data with third-party AI providers, as described in "How We Share Your Personal Data" below.

We do not sell your personal data. We share it only with service providers who process it on our behalf, under contract, and only as far as needed to run the Services. These include cloud hosting and storage providers, email and communications providers, analytics providers, and the third-party artificial intelligence ("AI") providers described below.

AI features and third-party AI providers

Bubu uses AI to power core features, including the conversational companion, chat guidance, AI bedtime stories and illustrations, voice replies, optional voice cloning, and audio transcription. To provide these features, we send certain data to two third-party AI providers:

• OpenAI (OpenAI, L.L.C.): We send the text you type or speak in chat, and the prompts and context used to generate companion replies and bedtime stories. This context can include your child's first name, age, and the activities and notes you choose to log. If you scan an image, such as a book cover, we send that photo. OpenAI processes this data to generate the AI response. You can read OpenAI's privacy policy at openai.com/policies/privacy-policy.
• ElevenLabs (ElevenLabs Inc.): We send audio and voice data to power Bubu's voice features. This includes microphone audio during a voice conversation, which is streamed from your device; any voice recordings you provide to create a cloned voice; audio you send to be converted to text; and the context used to personalize the voice agent, such as your child's first name, age, and pronouns. You can read ElevenLabs' privacy policy at elevenlabs.io/privacy.

We share only the data that a feature needs to work. We do not share your password or payment details with these AI providers. These providers do not use your personal data to train their AI models.

These providers act as our processors. They are bound by data processing agreements that require them to protect your personal data to a standard equivalent to this policy and applicable law, to use it only to provide the service to us and on our instructions, and not to use it for their own purposes. Where data is transferred outside the European Economic Area, we rely on Standard Contractual Clauses or another lawful safeguard.

Your consent

Because Bubu's core features are powered by AI, using Bubu requires sharing the data described above with these AI providers. You give your consent when you accept this Privacy Policy during sign-up, and we tell you what will be shared and with whom. If you do not agree, please do not use the Services. You can withdraw your consent at any time by deleting your account and your data, as described in "Your Privacy Rights" below.

It does not matter what country, state, or region you come from; we are committed to providing you with individual privacy rights in accordance with the GDPR in relation to your personal data.

What are these rights?

Only you or a person legally authorized to act on your behalf may make a verifiable request related to your personal data. We reserve the right to perform reasonable checks to confirm a person's authorization.

• Correction of your personal data: If you believe that your personal data is inaccurate, you have the right to contact us and ask us to correct such personal data.
• Restriction of processing: You have the right to request that the processing of your personal data be restricted in some circumstances.
• Access to your personal data: You have the right to request information about what personal data we process about you, to access all your personal data, and to receive a copy of it, including in a structured and portable form (.json).
• Right to data portability: You have the right to request your personal data in a portable form which enables you to, for instance, reuse your data for your individual purposes or different services.
• Erasure of your personal data: You have the right to request that we erase your personal data at any time.
• Objection to the processing of your personal data: You have the right to object to the processing of your personal data, for example, if we process it for direct marketing purposes.

How to exercise your privacy rights

Please email us at support@bubuapp.ai to exercise your privacy rights.

If you would like to exercise your right to request erasure of your account, you can visit the settings in your App.

We will address your request within one month after receipt. It can take us up to 90 days in some cases, for example, for full erasure of your personal data stored in our backup systems. We will let you know if we need more time and explain the reasons for the delay.

If you have any questions about this Privacy Policy, please contact us by email at support@bubuapp.ai or by writing to us at: